In a world where gourmet treats reign supreme, there’s a duo turning the cookie game upside down with their innovative and indulgent creations. Meet Aubrie and Brad, the masterminds behind Fat & Weird Cookie Co., a company born out of a whimsical birthday surprise that morphed into a delectable empire of unique, overstuffed cookies.
Brad’s love for cookies served as the catalyst for this delectable journey. When Aubrie decided to spoil him with a surprise in 2018, little did they know that the over 1,000 cookies sent by Aubrie’s followers would spark a new chapter in their lives. After savoring each treat and taking notes on what worked and didn’t, the idea for Fat & Weird Cookie was born. By August of the same year, the brand emerged, setting out to craft the most extraordinary cookies globally.
The company prides itself on pushing the boundaries of cookie-making, offering a diverse range of treats that cater to every sweet tooth. From 5.5-ounce stuffed gems to colossal one-pound wonders, Fat & Weird Cookie promises a flavor adventure unlike any other in the cookie realm.
Looking ahead, Aubrie and Brad have grand aspirations for their brand. In five years, they envisage Fat & Weird Cookie positioned as a premier cookie label available in major retail chains across the nation. Wholesale distribution is key, with plans to secure partnerships with leading stores like Publix, Target, Costco, and more. Additionally, the duo aims to cement their presence in the food delivery space, partnering with services like Uber Eats, DoorDash, and DashMart to ensure their cookies reach every craving customer.
While success stories often vary, Aubrie and Brad believe that entrepreneurship is about transforming passion into an enduring legacy. Their journey from a spontaneous cookie parade to a thriving business serves as a testament to the power of creativity and dedication in building a standout brand.
In line with their commitment to innovation, Fat & Weird Cookie Co. is gearing up for an exciting product launch – a line of stuffed cookie dough bites that are set to revolutionize the industry with their gooey centers. Additionally, customers can now find their favorite Fat & Weird cookies at Meijer locations nationwide, marking the beginning of an expansive retail presence in the market.
For Aubrie and Brad, the magic lies in creating opportunities not just for themselves but for future generations of cookie enthusiasts. Their ultimate goal? To create a legacy that transcends time, providing not just for their families but also paving the way for others to dream big and indulge in life’s simple pleasures.
With their eyes set on reshaping the cookie landscape, Aubrie and Brad are ensuring that each bite of a Fat & Weird cookie is more than just a treat – it’s a taste of their passion, creativity, and unwavering dedication to crafting the best cookies in the world.