Innovating the World of Cookies: The Story of Fat & Weird Cookie Co.
Indulging in delectable sweets has always been a pleasure for many, but for Aubrie and Brad, the owners of Fat & Weird Cookie Co., it’s a lifelong passion. The journey of this dynamic duo into the confectionery industry began with a heartwarming gesture that turned into a delicious entrepreneurial venture.
In April 2018, as a surprise for Brad’s birthday, Aubrie called upon her Instagram followers to send him cookies from all corners of the globe. The response was overwhelming, with over 1,000 cookies arriving at their doorstep, sparking the idea to sample each one. After savoring every morsel, Brad and Aubrie recognized an opportunity to create something truly unique in the world of cookies.
By August 2018, Fat & Weird Cookie Co. was born, a brand known for its innovative and extravagant gourmet cookies. From 5.5-ounce stuffed cookies to colossal one-pound creations, their offerings are designed to tantalize taste buds and redefine the cookie experience.
Targeting an audience of adults aged 25 and above with a penchant for premium gourmet treats, Fat & Weird Cookie Co. aims to cater to individuals with a discerning palate and a craving for high-quality sweets. With a focus on both males and females, particularly mothers and grandparents, their customer base is as diverse as it is expansive.
Looking ahead to the future, Aubrie and Brad envision Fat & Weird Cookie Co. as a premier cookie brand available in major retail chains worldwide within the next five years. Their goal is to establish a strong presence in big box stores such as Target, Costco, and Walmart, as well as in food delivery platforms like Uber Eats, setting new standards in the industry.
To Aubrie and Brad, success and entrepreneurship are synonymous with innovation and the ability to turn a simple love for cookies into a globally recognized brand. Their dedication to creating opportunities for themselves and others through passion and creativity underscores the essence of their entrepreneurial spirit.
Exciting developments are on the horizon for Fat & Weird Cookie Co., with the upcoming launch of a revolutionary line of stuffed cookie dough bites poised to set new trends in the market. Additionally, the recent expansion into Meijer locations across the United States heralds a significant milestone in their quest for broader market reach and consumer engagement.
As Fat & Weird Cookie Co. continues to push the boundaries of cookie creation and redefine the gourmet sweets industry, the legacy of Aubrie and Brad’s journey from a birthday surprise to a thriving business stands as a testament to the power of determination, innovation, and a shared love for the sweeter things in life.
