Brad and Aubrie, the dynamic duo behind Fat & Weird Cookie Co., have turned their shared love for sweets into a burgeoning gourmet cookie empire. What started as a quirky birthday surprise has now blossomed into a brand known for its innovative and indulgent treats that are setting the cookie world abuzz.
Founded in August 2018, Fat & Weird Cookie Co. was born out of a flood of over 1,000 cookies sent from around the globe as a unique birthday gift for Brad. Faced with the daunting task of taste-testing each and every cookie, the couple discovered a passion for creating their own delicious confections. By combining elements they loved from the diverse array of cookies and adding their special twist, the idea of Fat & Weird Cookie Co. was born.
Dedicated to crafting over-the-top gourmet cookies that push the boundaries of flavor and size, Brad and Aubrie strive to cater to a diverse audience, mainly targeting adults aged 25 and above with a penchant for high-end sweets. Their range of offerings, from 5.5-ounce stuffed cookies to massive one-pound creations, ensures there’s something to satisfy every cookie connoisseur’s cravings.
Looking to the future, Brad and Aubrie envision Fat & Weird Cookie Co. as a premier cookie brand available in major retail outlets nationwide within the next five years. Wholesale distribution is set to be a key driver of growth, with plans to secure partnerships with prominent big-box stores and food delivery services.
In their own words, the couple reflects on the essence of entrepreneurship and success: “Fat & Weird Cookie embodies success through innovation, transforming a simple love for cookies into a distinctive brand renowned for its unique, oversized gourmet treats.” Through their journey from a humble birthday surprise to a thriving business, they emphasize the importance of passion and creativity in building a successful brand that leaves a lasting legacy.
Exciting news on the horizon includes the upcoming launch of a new line of stuffed cookie dough bites, featuring gooey cores for a truly indulgent experience. Additionally, Fat & Weird Cookie Co. recently rolled out its products in Meijer locations across the U.S., with plans for further expansion into various big-box retailers in the coming months.
For those with a sweet tooth and an appreciation for creativity in confectionery, Fat & Weird Cookie Co. stands out as a beacon of innovative cookie craftsmanship. With Brad and Aubrie at the helm, the cookie revolution continues to gather steam, promising delectable delights that will leave you craving more.